Monthly Archives: May 2012

Book signing and online sales: is there a link?

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I don’t like watching ratings on Amazon. It can be exhilarating but equally it can be flipping depressing too. But it does help you to build a story about how what’s happening in your world is working with or against what’s happening with your online sales.

It’s not rocket science to work out that if you get some fab publicity in the media, it’s going to up your sales because people have a clear message to respond to. They are intrigued perhaps by your story and curious enough to want to read what you’ve written.

Recently, though, I’ve been watching what happens immediately following my book signings.

It’s a real blessing that I love chatting to folk. I know for some it’s a bit of a trial. You are putting yourself out there, and people do sometimes just blank you, which can be uncomfortable and unnerving  – but chatting does make a huge difference.

This weekend I sold 80 odd books by hand. But there were, of course, those who didn’t buy for lots or reasons – lack of money, wrong genre, on a mission…

But you just never know who might get curious once they go home and have a think – and check reviews – so I always offer my card with my website and purchase details.

Again, I am blessed, as Graham at www.creationbooth.com has designed me such a lovely, eye-catching card that it seems people don’t just shove it in their bag.

SO – here’s the thing…

I have followed it carefully for several months and EVERY time I go out and book sign, the following day my ratings have shot right up. They stay there for a day or two and then they trickle back to where they were – the same pattern as when there has been media attention.

So, book signings are wonderful for so many reasons, and I am hugely grateful to Waterstones, Walkers, Bookmark and Buy the Book for giving me the chance to meet new readers and, just as importantly, potential new readers who might just come along once the shops are closed.

All that said, it is vital that we support the bookshops – and I always say to those who ask if I am on Kindle – yes, but I can’t sign your Kindle for you and I’d love to support this lovely store we are in. They are kind enough to support me and we really don’t want them to close! And it warms my heart that many lovely customers agree and go on to buy the signed book.

www.jaedewylde.com

The Thinking Tank is available in branches of Waterstones as well as at www.waterstones.com and, of course, at www.amazon.co.uk

Bags more info and lots of fab expat titles at www.expatbookshop.com

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Novel Talk: The highs and lows of getting it out there…

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I came across a video clip today, which I hadn’t checked out for quite a little while. It’s of Jo Parfit and me chatting about our novels last October. The highs and lows of getting them out there – what went right, what went very wrong and how we can learn from our mistakes. It’s not a very long clip but it does highlight some useful bits and pieces for anyone out there who’s going through this whole exciting but daunting process. Check out what we loved and what we hated – have a chuckle at what we wish we’d done better and what Jo and I discovered was the most mortifying thing of all…

Here’s the link to the clip on my facebook page: https://www.facebook.com/?ref=tn_tnmn#!/pages/Jae-De-Wylde/187268408006424

Buy The Thinking Tank from: www.amazon.co.uk

Check out more info plus book signing dates on: www.jaedewylde.com

Lots more info and fascinating expat titles on: www.expatbookshop.com

110 and dancing on the beach! The back-story to Sarah & Stephen’s restaurant in The Thinking Tank…

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Okay, I am lying. I am not 110 and most likely never will be, but my story still holds the secret to an experience you may like to share.

Martin and I were about to turn 60 and 50 respectively and decided not to let this one go without a fanfare or two. Living as expats between Spain and Dubai with most of our friends spending the summer on Mijas Costa, for us, there was only one choice of venue: Triana is a little beachside chiringuito in Las Chapas, just off the main road from Malaga a few miles outside Marbella and as far into the village as you can go. When you see the sparkling waves, the boats and the odd nudist, that’s where you need to stop. It’s a Shirley Valentine type of place, where you can sit on a promontory, surrounded by bougainvillea with the sounds and smells of the sea mingling with the delicious tang of the best paella on the coast.

We celebrated with 25 friends, and being a bonkers kind of girly, I performed a belly dance, a skill I picked up in the Middle East and teach to this day. Francesca who runs the place was, and is, adorable, and her staff are outstanding in their attention to detail, flavour, presentation and the warmth of the welcome. This is the kind of place that makes a mark in your heart and your mind – a romantic sort of place that whispers to you to return and return and to make it yours. When the sun goes down and the moon comes up, the ocean sparkles and glows haunting green as the plankton moves silently with the ebb and flow of the waves.

Such is this place that I preserved its memory forever in my novel, The Thinking Tank, set between Spain 2003 and 1970s London. As Sarah and Stephen struggle to piece together fractured relationships of the past, they spend time at Triana, repairing broken dreams, their secrets still unspoken but pressing, needing to be heard.

Triana is a place for friends, lovers, families and the soul that wants to mend. It is also a place to share.

 

www.jaedewylde.com

www.expatbookshop.com

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The Thinking Tank is available from Amazon, Waterstones & Walkers Bookshops