Book signing and online sales: is there a link?

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I don’t like watching ratings on Amazon. It can be exhilarating but equally it can be flipping depressing too. But it does help you to build a story about how what’s happening in your world is working with or against what’s happening with your online sales.

It’s not rocket science to work out that if you get some fab publicity in the media, it’s going to up your sales because people have a clear message to respond to. They are intrigued perhaps by your story and curious enough to want to read what you’ve written.

Recently, though, I’ve been watching what happens immediately following my book signings.

It’s a real blessing that I love chatting to folk. I know for some it’s a bit of a trial. You are putting yourself out there, and people do sometimes just blank you, which can be uncomfortable and unnerving  – but chatting does make a huge difference.

This weekend I sold 80 odd books by hand. But there were, of course, those who didn’t buy for lots or reasons – lack of money, wrong genre, on a mission…

But you just never know who might get curious once they go home and have a think – and check reviews – so I always offer my card with my website and purchase details.

Again, I am blessed, as Graham at www.creationbooth.com has designed me such a lovely, eye-catching card that it seems people don’t just shove it in their bag.

SO – here’s the thing…

I have followed it carefully for several months and EVERY time I go out and book sign, the following day my ratings have shot right up. They stay there for a day or two and then they trickle back to where they were – the same pattern as when there has been media attention.

So, book signings are wonderful for so many reasons, and I am hugely grateful to Waterstones, Walkers, Bookmark and Buy the Book for giving me the chance to meet new readers and, just as importantly, potential new readers who might just come along once the shops are closed.

All that said, it is vital that we support the bookshops – and I always say to those who ask if I am on Kindle – yes, but I can’t sign your Kindle for you and I’d love to support this lovely store we are in. They are kind enough to support me and we really don’t want them to close! And it warms my heart that many lovely customers agree and go on to buy the signed book.

www.jaedewylde.com

The Thinking Tank is available in branches of Waterstones as well as at www.waterstones.com and, of course, at www.amazon.co.uk

Bags more info and lots of fab expat titles at www.expatbookshop.com

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